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Much of the documentation is written with the assumption that some things are already understood. Much of it could be improved for the "less-than-super-techy" folks. For example, giving examples of when you might use a feature in "real-life" to accomplish a goal would be really useful. When the documentation includes the exact same text as the on-screen help, it's not really that helpful. More screen cast video training would also be helpful. Adoption and use of your product will increase with better documentation and training. I guarantee it.